It's a ritual I've come to love since I was a child at my grandparents' farm in Brazil: after lunch, no one leaves the table before the traditional cafezinho: coffee is served very black and simmering hot, and sipped among lively chatter to seal another great family meal.
It wasn't long before we realized that other families didn't have such rich coffee and noticed how privileged we were to have such high quality beans growing within the family’s farm. Mogiana Coffee was born from the desire to share this gift.
What makes our coffee so special? Warm sunshine in high altitude is one of the secrets to its rich taste. Mogiana, the valley after which it's named, combines great weather conditions to lush volcanic soil over which our plantations burst with the highest quality Arabica beans.
A lot of care is dedicated to Mogiana Coffee as it makes its long journey from Brazil to your warm mug on the other side of the Equator. This journey is made with a great purpose. We hope that, with it, you will sense the richness of our land, the colours of our valley, the love in our history and the enticing scent coming from our farm's kitchen -- it's coffee time!
Enjoy!
Would you like to see pictures? Click on the link below to see photos taken by Reg Barber during their tour through Brazil. Pictures on pages 12 and 13 are from our family's farms: Fazenda Recreio and Fazenda Cachoeira da Grama.
http://www.flickr.com/photos/10704206@N08/sets/72157627137530237/?page=12
Today, we import coffee directly from our family's farm and other local and like-minded coffee growers. We take pride in being able to directly affect individuals, families and communities surrounding the farm.
This tradition is certified by the label we carry along with our brand: Utz Certified is a worldwide certification program that sets the standard for responsible coffee production and sourcing.
We are very proud, not only of the results we achieve, but how we achieve them. Our coffee cherries are hand-picked, and the hands that harvest them are well taken care of. Our family embraces sustainable practices since our great-great-grandparents started the farm, in the 1890's. Hard work was part of everyday life, and so was caring for the land and the people who harvested it. There was no talking about fair trade or sustainable practices back then it was just the right way to do it.
